WXXC (FDT)

WXXC

215px
Fort Wayne, Indiana United States
City of license	Fort Wayne, Indiana
Branding	INNCD 47 (general) INNCD 47 Action News (newscasts)
Slogan	The Spirit of Indiana (general) Coverage You Can Count On (news) (secondary)
Channels	Digital: 47 (UHF) Virtual: 47 (PSIP)
Subchannels	47.1 Independent 47.2 _______ 47.3 ____________ 47.4 _________
Affiliations	Independent
Owner	NoSirGifts Venues (NoSirGifts Stations Group of Indiana, Inc.)
First air date	November 1, 1999 (1999-11-01)
Call letters' meaning	Unrelated to Marion, Indiana radio station WXXC-FM
Sister station(s)	WTOR-FTV
Former callsigns	WRDS-FLP (1999–2005) WRDS-FCA (2006-2007) WXXC-FCA (2007-2010)
Former channel number(s)	Analog: 47 (UHF, 1999–2010)
Transmitter power	1,000 kW
Height	533.9 m (1,752 ft)Template:Convert/track/abbr/onTemplate:Convert/track/disp/Template:Convert/track/adj/
Licensing authority	FCC

WXXC, digital and virtual channel 47, is an independent television station serving Northeast Indiana that is licensed to Fort Wayne, Indiana, United States. It is owned by the NoSirGifts Fantasy Television Stations subsidiary of NoSirGifts Venues, as part of a duopoly with CBS affiliate WTOR (channel 41). The two stations share primary studio facilities located on Illinois Road, east of downtown Fort Wayne; WXXC operates a secondary studio (which also handles advertising sale departments for both stations) at the NoSirGifts Tower in Downtown Huntington, Indiana; WTOR maintains transmitter facilities located north of State Boulevard in Fort Wayne.

History

The station signed on the air on November 1, 1999 as WRDS-FLP; it was founded by Rachel Dean, Sr. (hence the RDS) in 1994. In 2000, WRDS was sold to Mississinewa Community Schools.

WRDS ran a format of barter programming, movies in primetime and late nights. The station's branding was 47 WRDS by 2000.

Early years

WRDS was the Fort Wayne market's first independent station. The station's call letters were named for its founder, Fort Wayne entrepreneur Rachel Dean, Sr. The station's original studio and transmitter facility was located at 4000 South Gathwaite Road in Gas City.

Channel 47 was launched on a shoestring budget, with a programming schedule filled with older movies and a few off-network reruns (such as Empty Nest, The Jeffersons, All in the Family and The Fall Guy), as well as a 15-minute news program, The 700 Club and The People's Court. Despite the fact that WRDS had billed itself as "Good-looking Channel 47", technical snafus were the norm during the station's early months: film broke down, ID, advertising and program promotion slides frequently appeared backwards, and there were often long pauses when nothing appeared on screen.

Early programming included movies from the 1970s and 1980s, sitcoms (such as Empty Nest, The Golden Girls, Who's The Boss, Growing Pains, All in the Family, and The Jeffersons), dramas (such as The Fall Guy, Knight Rider, and The A-Team'), Japanese animated series (such as Astro Boy, Kimba the White Lion, Marine Boy, The Space Giants, Speed Racer, and Ultraman), and The People's Court (which still airs today). The station also carried sports, such as Chicago Cubs baseball, Indiana Pacers and Indiana Fever basketball, and mostly Mississinewa High School sports.

WRDS also bid very low on programming, leaving the network-affiliated stations in the market – then-CBS affiliate WFTW (channel 6, now an NBC affiliate), then-ABC affiliate WPMA (channel 7, later WNDI now silent), then-NBC affiliate WFAZ (channel 36, now ABC affiliate WMRI-FTV channel 9)/WMRN (channel 38, now a full-power sattelite of Fox affiliate WINO-FLP channel 12) and eventual sister station WTOR (then a Fox affiliate) – to acquire the stronger shows. But, because of programming commitments that the affiliates had to their networks, those stations kept the shows for only a few years at a time and rarely renewed them, after which WRDS bought the syndicated shows second-hand at much lower prices. By the mid-2000s, Married...With Children, The Cosby Show, and many others were added to the station's schedule.

In 2002, most U.S. cities below the top 100 media markets lacked independent stations running general entertainment programs, and generally had only stations affiliated with ABC, NBC, CBS, Fox, UPN, WB, along with a non-commercial educational station. Cable providers in these areas carried stations from neighboring markets, and if possible, an independent station (often located anywhere between 60 and 200 miles away).

WRDS gets beamed via internet television

Rachael Dean, Jr. decided to distribute her station through the internet, enabling WRDS to be streamed live online, especially in markets lacking even a distant independent station. At 1:00 p.m. Eastern Time on December 17, 2002, WRDS' signal was streamed via the world wide web. The first broadcast to be streamed was the long-running court show The People's Court which had started on channel 47 in Fort Wayne. Instantly, WRDS went from being a small independent television station that was available only in Fort Wayne to a major internet operation. WRDS became a so-called "internet television station" and set a precedent for today's basic internet television.

As WXXC

WRDS changed its callsign to WXXC on December 11, 2006. WXXC continued to acquire second-hand programming such as Little House on the Prairie and CHiPs in 2007. Other older shows would eventually be removed from the schedule.

The channel 47 transmitter was originally located with WMRI's transmitter in Marion (it has since been relocated to Huntington), with the antenna located on a large self-supporting tower.

During the 2000s, the station was primarily known as "INNCD" but in Fort Wayne, station promos and digital on-screen graphics referred to the station as "INNCD 47". As the decade wore on, the station began to more closely resemble a basic cable channel than a internet television station. Outside of Mississinewa sports, the only Fort Wayne-centric programming seen on WXXC by 2006 was a pair of public affairs shows on weekend mornings that were only broadcast over WXXC, and were replaced on the national feed by acquired television series.

In 2006, Mississinewa Broadcasting sold WRDS-FLP to NoSirGifts and changed its call sign to WXXC. WXXC became the third station in Fort Wayne under local ownership after ATE Media Corporation's acquisition of WB affiliate WBIO (now MyNetworkTV affiliate WECW, channel 51) a year earlier and WMRI in October 1982. NoSirGifts acquired Imperial Broadcasting's television stations, including WTOR, in 2008. As a result of NoSirGifts' acquisition of WTOR and WXXC, WXXC's operations moved from the Margaret Zinn Building in Van Buren, Indiana and were integrated with WTOR at its facility in Fort Wayne.

As WXXC shifted its programming philosophy, it was eventually determined that the station should be split up into two separate entities. The internet news discussion site would be known as INNewsCenter (which as since closed in 2011 and reopened in 2014), while the over-the-air Fort Wayne station would remain a commercial independent station that also focused on general entertainment, as well as other movies and local interest programs. As a result of the separation of channel 47 from the internet feed, the internet version of INNCD became available in the Fort Wayne market for the first time.

Today, WXXC carries classic and more recent off-network syndicated programming and movies with additional newscasts and an expanded inventory of syndicated talk shows and sitcoms, including some shows moved from sister station WTOR on channel 47's schedule. The relaunched station contains significantly more talk shows (such as Jerry Springer and Maury), court shows (such as Judge Judy, Judge Joe Brown, Eye for an Eye, The People's Court ) and older, less expensive programming than its predecessor WRDS.

In 2015, WTOR/WXXC moved its Southern newsroom to downtown Huntington. The office tower (within which WTOR's south bureau newsroom and the duopoly's advertising sales offices occupy the top floor) was renamed NoSirGifts Tower. The NoSirGifts Tower in Huntingon also serves as a secondary facility at the studios of Contemporary Christian radio station WLAB (88.3 FM); most of WTOR/WXXC's newscasts are produced out of the Huntington University studio, which underwent renovations to house production facilities. This resulted from a multi-year agreement with WLAB's owner Star Educational Media Network that was signed in April 2014, in which WTOR/WXXC also provides news content for WLAB with some staff appearing on both stations. The station's primary studios and other technical and business.

operations remain in Fort Wayne.

Digital television

Digital channel

Channel	Video	Aspect	PSIP Short Name	Programming
47.1	1080i	16:9	WXXC	Main WXXC programming
47.2	480i	4:3	MeTV	??
47.3			??	??
47.4			??	??

Programming

In addition to WTOR-produced newscasts, WXXC broadcasts only six syndicated programs including The People's Court (since WXXC's sign-on in 1999), Maury (since 2010), Jerry Springer (since 2010), Kathy Finkelmyre (since 2016 and produced by corporate sibling NoSirGifts Fantasy Television Distribution). Since September 10, 2007, WXXC has been Fort Wayne's home for the game shows Wheel of Fortune and Jeopardy! as part of a group deal with NoSirGifts' Fox affiliates and independent stations – unusual for an independent station (prior to airing on channel 47, Wheel and Jeopardy! had previously aired on WMRI). As a result, WXXC, along with sister stations in Louisville, Chattanooga, Charlotte, Pittsburgh, Miami, and Houston are currently the seven NoSirGifts-owned independent stations to have this distinction. (WXXC's airing of Wheel and Jeopardy's first-run carriage on the station is a rarity for a post-1986 network affiliate, as both game shows are usually only aired by most minor network stations – generally those part of a duopoly with a major network affiliate – in the form of next-day second-run broadcasts). Atypical for an independent station, the station does not currently air sitcoms within its weekday schedule – particularly during early evening and late-night timeslots not occupied by local newscasts (opting to fill those periods with talk shows broadcast otherwise by sister station WTOR instead); however, WXXC airs runs broadcasts of syndicated comedies on Saturday late nights.

Other syndicated programs seen on WXXC's weekend schedule reruns of the aforementioned Wheel of Fortune, Jeopardy, The People's Court (both Saturdays and Sundays), CSI, CSI:Miami, Elementary, Person of Interest and The Big Bang Theory (the latter three of which also air their first-run episodes on channel 41 via CBS). The reliance on local programming on WTOR outside of network hours over syndicated programs (which air for a limited number of hours each weekday on most CBS stations due to WTOR's heavy network-based schedule) is considered to be the strategy of WTOR, which only carries a few syndicated programs and primarily local newscasts outside of network hours as a news-intensive CBS affiliate, yet a rarity for both an independent station and a NoSirGifts-owned station. It is considered a rarity as a independent station in the fact that traditional independent stations opt to fill their daily schedules with programming acquired from syndication distributors (such as feature films, sitcoms and drama series) as well as brokered programming (most commonly, paid and wikipedia:religious programs). Some independent stations carry local news and/or public affairs programming that it either produces or outsources production of to a network-affiliated station, usually airing expanded newscasts from 7:00 a.m. in all time zones and nightly at 10:00 p.m. in the Eastern and Pacific time zones, and 9:00 p.m. in the Central and Mountain time zones. It is also considered a rarity for a NoSirGifts-owned duopoly because WTOR/WXXC is considered as one of only six duopolies owned by NoSirGifts, the others being Columbus, Ohio ABC/Independent duopoly WCOL/WZOH, WPTL/WPN in Pittsburgh, KFIA/KIAX Des Moines (both NBC/independent duopolies), KTEX/KEMN in Houston, WKJM/WSDF Louisville, and WTNT/WMEL in Chattanooga (the latter three are fellow CBS/independent duopolies) that are news-intensive.

Since becoming a sister station to WTOR, WXXC carries the Saturday edition of CBS' morning program The Early Show and CBS This Morning and the weekend editions of the CBS Evening News, in lieu of WTOR (WTOR declined to air them in order to run expanded Saturday morning and weekend hour-long 6:00 p.m. newscasts). On January 7, 2012, when WTOR expanded its weekday morning newscast to 4:00 a.m., the station moved CBS' early morning newscast CBS Morning News to WXXC in that timeslot that the program had aired on channel 41.

Occasionally as time permits, WXXC may air CBS network programs whenever WTOR is unable to, such as during the NFL preseason whenever WTOR is scheduled to air an Indianapolis Colts preseason game. WXXC may also interrupt regularly scheduled programming to simulcast live breaking news coverage or severe weather coverage from WXXC or special reports from CBS News. WXXC may also take on the responsibility of running CBS network programming in lieu of its regular schedule, whenever WTOR cannot in the event of extended breaking news, severe weather coverage, or special programming. Notable examples have occurred as follows:

• When WTOR had the rights for Indianapolis Colts games airing on Monday Night Football from 2006 until 2013, and Thursday Night Football until 2014, the CBS prime time line-up was bumped to WXXC while WTOR aired the Indianapolis Colts games. This ended when rival WMRI acquired the MNF package in 2014.
• WXXC also aired the US Open from 2009 to 2011 while WTOR opted to carry its regular programming schedule before syndicators made a Tuesday start to the syndicated season near-universal starting in 2012.
• On November 24, 2014, CBS granted NoSirGifts permission to move much of WTOR's syndicated and CBS Daytime programming temporarily moved to WXXC to accommodate coverage of the Kym Alvaraz trial on WTOR for the trial's duration. This included some programs already seen on WXXC in other time slots, as well as Jeopardy!, though little inconvenience from WTOR was expected while People's Court temporarily aired to Noon while Jerry Springer and Maury in prime-time (pre-empting the 8 p.m. special the WTOR-produced 9 p.m. newscast). It returned to WTOR upon the trial's conclusion.
• More recently, WXXC has shown CBS Sports programming due to WTOR's contractual obligations to show Ball State college sports programming.

The institution of The People's Court at 1:00 PM

In 1999, WXXC (as WRDS) acquired the rights to air The People's Court on weekday mornings. In 2000, WXXC shifted People's Court to a new time, weekdays at 1:00 p.m. – the start of a longtime Fort Wayne television tradition, as the program has aired in that timeslot each weekday since (with the exception of a week in November 2014). By 2010, WXXC audience indicated that one out of every 13 people in the Fort Wayne market who were watching television at 1 p.m. weekdays were tuned in to People's Court on channel 47 (competing against the second half-hour of The Young and the Restless and The Bold and the Beautiful on WTOR; All My Children on WMRI, Days of Our Lives on WNDI--the latter two programs respectively feature Fort Wayne natives Julia Barr and Drake Hogestyn). The 1:00 p.m. tradition was so solid that when NoSirGifts named Pat Van Dooren as WTOR/WXXC's general manager in August 2013, Van Dooren was granted the power to make any local programming move she saw fit with one exception – that she could not drop The People's Cout from the schedule or move it off the 1 p.m. timeslot.

The tradition extended to weekends in August 2014 as reruns from the original 1981 to 1993 series as part of the station's "Classic People's Court" as a lead-out to WXXC's weekend noon newscast produced by sister station WTOR. In August 2015, NoSirGifts in an unprecedented move, WTOR and WXXC's broadcast rights to People's Court in the Fort Wayne market were extended for life as long as WTOR and WXXC are broadcasting and People's Court is on the air. Prior to WXXC's rights to "People's Court", the original 1981 to 1993 (Joseph Wapner era) and the Ed Koch era aired on WFTW.

News operation

WXXC presently broadcasts 71 hours hours of locally produced newscasts each week (with 11 hours on weekdays and 8 hours each on Saturdays and Sundays)); in regards to the number of hours devoted to news programming, it is the highest local newscast output among all broadcast television stations in the market as well as the state of Indiana, and the highest output in the United States. Unlike other news-intensive independent stations, WXXC carries newscasts at 5:00 p.m. on both Saturdays and Sundays; however, WTOR's weekend 6:00 p.m. newscasts are subject to air on WXXC due to CBS Sports telecasts running into the timeslot.

As WRDS, the station produced a 10-minute newscast called 47 Update Early in the Morning from 1999 to 2006; hosted by Holly Everman, the program was taped at the end of the workday and aired at 8:00 p.m. Eastern Time. Its format was similar to the Saturday Night Live segment Weekend Update and was, to a certain extent, a forerunner to The Daily Show. The timeslot and the satirical content of the program were a reaction to FCC rules in effect at the time that required stations to carry some news and information content – although WRDS had to broadcast news, the FCC could not dictate when it aired or demand that it have a serious tone. 47 Update Early in the Morning was cancelled at the end of 2006. Standard, more serious news updates with the 47 Update (later INNCD News Update and now INNCD 47 Action News Update) anchors (Ava Zinn and Holly Everman) also ran during the day in between programs; since 2008, these were produced by WTOR, known as "INNCD 47 Action News Brief" and continued until WTOR began to produce news for WXXC.

When the station became WXXC, the station launched a full-scale news department on February 3, 2007 and a news schedule typically for a small market Fox affiliate; local news programming on the station weekdays from 5:00 to 9:00 a.m., 11:00 a.m. to 12:00 p.m., and nightly from 10:00 to 11:30 p.m. The nightly 10:00 p.m. newscast became the second newscast in the 10:00 timeslot to be offered by a commercial television station in the Fort Wayne market (after WFTW's addition of its own late evening newscast in that slot when it switched from CBS to Fox in February 2004). WXXC did not have shows that could lead into its newscasts, so consistent viewership and ratings were difficult to maintain and a 9:00 p.m. newscast was added (and was later canceled in 2010).

The news team consisted of only eight people (Ava Zinn, Holly Everman, Garfield Everman, Robyn Hurd, Alexandra Moffitt, Season Atkins, meteorologists Alicia Williams and Michelle Abernathy), and personnel would shoot and edit their own video. There was no sports department until WTOR took over production. The 4:00 and 10:00 p.m. newscasts were cancelled after NoSirGifts announced WXXC's news operation would merge with WTOR's in December 2007. WTOR assumed production responsibilities for WXXC's morning, 11:00 a.m., 4:00 p.m., and 10:00 p.m. newscasts on March 1, 2008, relaunching the respective programs program as 41 Fort Wayne News Eyeopener on INNCD (now INNCD 47 Action News Eyeopener), 41 Fort Wayne News at Midday on INNCD (now INNCD 47 Action News at Midday), 41 Fort Wayne News at 4:00 on INNCD (later INNCD 47 Action News at 4:00PM) and 41 Fort Wayne News at 10:00 (now INNCD 47 Action News at 10:00PM); WXXC's 10:00 p.m. newscast competes against an hour-long in-house newscast on Fox affiliate WINO/WMRN/WORT (channels 12/38/58), an hour-long newscast on CW affiliate WGOM (channel 27) produced by NBC affiliate WFTW (channel 6), an hour-long newscast on MyNetworkTV affiliate WECW (channel 51) produced by ABC affiliate WMRI (channel 9) and competed against a half-hour newscast on WNDI-FDT2 that was produced by WNDI (channel 7); WXXC's 4:00 p.m. newscast competed against hour-long newscasts on WINO/WMRN/WORT, WFTW, and WMRI until moving to WTOR in 2016.

Under then-news director Ava Zinn, WXXC became well known in Northeast Indiana, and throughout the nation, for its emphasis on double standard stories and sensationalistic reporting – summarized in the phrase, "News Directors/Producers Have a Choice, Viewers Don't." Although this embrace of tabloid television was criticized, it rejuvenated a station that had languished for eight years. Within a few years, with anchors Alexandra Moffitt and Season Atkins at the at the helm, WTOR/WXXC became the market's highest-rated station from sign-on to sign-off, a rank it overtook from WMRI in May 2014 and has held it ever since.

After WTOR's news department merged with WXXC, of which became a result of NoSirGifts acquiring WXXC, that station moved the station to WTOR's facilities and some of WXXC's 57 employees (including both on-air personalities and production staff) were reassigned. NoSirGifts kept WXXC news anchors Alexandra Moffitt, Season Atkins, and meteorologist Alicia Williams to help smooth over the transition. At that point WTOR took over production of WXXC's 4 and 10 p.m. newscasts. Viewers did not react favorably and many people were upset about the breakup of the news team especially the firing of meteorologist Michelle Abernathy. However, she quickly rejoined WMRI where she (via WHOO) is currently the weekend evening meteorologist.

WXXC's success also influenced how newscasts on other NoSirGifts-owned stations would look in later years; the station's decision to pair two women on all newscasts would eventually serve as the template for the programming formats of NoSirGifts-owned duopolies that known as Action News as a result of NoSirGifts acquiring stations since 2008 and certain news-producing duopolies that are not affiliated with Fox, NBC, CBS or ABC. Other NoSirGifts-owned duopolies and stations have taken cues from WXXC's set (notably sister duopolies in Milwaukee, Tampa, and Denver; it is interesting to note that WXXC became the fourth NoSirGifts-owned station to pair two women for its main newscasts after Milwaukee's WXWI (Lanise White and Kathy Fountaine since 1989), Denver's KDNC (Kym Christian and Janet Webb since 1994), and Tampa's WWCF (Kellie Rock and Marti McDaniel) since 1995). The overall format was successful enough in Fort Wayne that by the end of 2008, Ava Zinn overhauled NoSirGifts' three Fox affiliates in Indiana at the time–WIFX Indianapolis, WXSB South Bend, and WLIN Lafayette (the former two have since switched to CBS)–and two NBC affiliates–WVTH Terre Haute and WNEI Evansville for its newscasts; as in Fort Wayne, the two woman main anchor format in Lafayette helped WLIN become one of Fox's strongest affiliates in the country and the same format for WVTH and WNEI rise from a perennial third place into a contender for first in the news ratings (against the more respective traditional WTHL and WEAI). WIFX, WXSB, WLIN, WVTH, and WNEI uses many visual cues taken from WXXC including the use of flashy graphics, pairing two women (or a transwoman and a female co-anchor) on all newscasts; in recent years though, NoSirGifts had been pushing for news directors and station managers to add male and transmale staff to the all female and transfemale staff. At that time WXXC added main anchor Bob Imperial, weekend morning meteorologist Neal Melllingham (now at WHOO), sports director Phil Sorensen, and reporters Ken Watts and Harold Matthewson (now Hillary Matthewson) were added to WXXC's mostly female and transfemale news team after merging with WTOR in 2008.

On September 24, 2007, WTOR became the first fantasy television station in the Fort Wayne market to begin broadcasting its local newscasts in high-definition. The broadcasts on WXXC were included in the upgrade. In 2010, WTOR switched to the new CBS affiliate NoSirGifts standardized graphics package, and began using the CBS Enforcer News Music Collection by Gari Media Group as its news theme. The station added a hour-long 9 p.m. newscast in September 2011.

By the end of 2010, NoSirGifts executives still felt WTOR/WXXC's news staff did not have enough male news staff. On the orders of then-NoSirGifts Chairperson Archibald Coolranch and NoSirGifts President and CEO Ava Zinn, new male anchors and reporters had to be added to the station's news staff or the the station would face possible sanctions by the Equal Opportunity Office (EEOC). Zinn realized that someone had to be dismissed. Zinn chose to resign from NoSirGifts in 2011 but not before Zinn dismissed morning meteorologist Elizabeth Atkins (who went to sister station WKJM, and now at rival WINO+), weekend morning meteorologist Kira Hurd (now Kira Walters, who went to rival WFTW), morning anchor Juanita Davidson (who later joined sister duopoly WPTL/WPN Pittsburgh and now at rival WFTW) and anchor/reporter Hillary Matthewson (the former Harold Matthewson, now at sister station WIFX) from the news staff, and later said it was the hardest decisions she had ever made at NoSirGifts. Though several news staff initially claimed the firings were for other reasons likely due to their contracts not being renewed, Zinn confirmed that the firings were on the orders of Coolranch.

For most of the 2010s as the station expanded its newscasts, WTOR/WXXC hired several high-profile people to its news team. The most notable was former Columbus and Atlanta veteran anchor Rhonda Spencer from sister station WCOL, who was hired as the station's primetime anchor in July 2014 and former WFCN Jacksonville and Columbus, Ohio veteran meteorologist Tim Doogan was hired as the station's weekend evening meteorologist in January 2015 and has since been promoted to weeknight prime-time meteorologist. In more key moves, WTOR/WXXC also hired former WMRI anchors Sabrina Everman (now retired), Lynne Jackson, and Frank Davidson; Columbus, Ohio anchors Colleen Rea and Kevin Stapleton to anchor the station's midday newscasts, whom all except Davidson were hired in 2010 (Davidson was hired away from WMRI in 2015 after four years, but did not appear on WTOR until January 2016). WTOR's major coups came during 2014 and 2015 were longtime Denver anchorwomen Kymberly Alvaraz from sister duopoly KDNC/KZCO; Kylie Dwyar from KIAA after the contracts of Alvaraz and Dwyar were not renewed in Denver; new hires Rachael Passalt from sister duopoly WXDS/KAFZ Duluth; Kendra Ray from sister duopoly KIAX-FTV/KFIA-FTV Des Moines (after her wife took a job at sister duopoly WLIN/WWKI); former San Francisco anchor Perri Johnson; meteorologists Glenn Swaringen from WHOO Indianapolis (after his wife, Patrice, retired from WMRI owner ATE Media Corporation after 33 years) and Luka Runecraft (its first transman on their news team) from Detroit sister duopoly WDMI/WWJD.

In recent years, the WTOR-produced newscasts to mount a serious challenge to the other Fort Wayne newscasts, leading to a competitive ratings race during the 2010s. After several of its sister duopolies in other markets have two women (or a transwoman and a woman) regularly anchor an evening newscast or all newscasts as part of the NoSirGifts Action News mandate.

In September 2013, WXXC moved its midday newscast to noon and WTOR moved its noon newscast to 11:00 a.m. A one-hour extension of WTOR's weekend morning newscast from 9:00-10:00 a.m. debuted in August 2013. In August of 2014, WXXC added an hour long weekend evening newscast at 5 p.m. The station launched an hour long 8 p.m. newscast on January 4, 2016, simultaneously discontinuing the 4 p.m. newscast (which moved to WTOR). On January 2, 2016, INNCD 47 Action News Eyeopener: Weekend Edition expanded to 3 hours from 9 a.m. to noon, where it joins the station's hour-long weekend noon newscast.

As of January 2016, news anchors Frank Davidson, Bob Imperial and Kevin Stapleton, meteorologist Tim Doogan, sports director Phil Sorensen, and investigative reporter Ken Watts are the only males on the station's news team as the other news staff are either women or transwomen while Luka Runecraft is the only transman on the station's news team.

Most of WTOR/WXXC's news staff are also on the moderator panel of the American version and the British version of Vote for the Girls (created by former WXXC alumnus Ava Zinn), of which is distributed by WXXC's parent corporate cousin NoSirGifts Television Distribution. Due to their commitments on Vote for the Girls, most of WTOR/WXXC's news staff were shuffled in 2015. Former WTOR/WXXC reporter Ava Zinn and Holly Everman, weekend morning anchor Kendra Ray, weekday midday anchor Tracia Ward, and meteorologist Glenn Swaringen are the only members of WTOR/WXXC's news staff to appear on both the American and British versions of Vote for the Girlswhile weekend morning anchor Kymberly Alvaraz, weekend evening anchor Perri Johnson, and meteorologist Luka Runecraft only appear on the American version; even though American Idol airs locally on WINO/WMRN/WORT, the American version of The Voice airs locally on WFTW (and previously WNDI), and Dancing with the Stars airs locally on WMRI.

Notable current on-air staff

All anchors also serve as reporters.

• Kymberly Alvaraz - anchor seen weekend mornings and weekends at noon
  • Action News Eyeopener: Weekend Edition 9:00-12:00 PM
  • Action News at Noon: Weekend Edition 12:00-1:00 PM
• Season Atkins - anchor seen weeknights at 6:30, 8, and 9 p.m.
• Frank Davidson - anchor seen weeknights at 6:30, 8, and 10 p.m
• Tim Doogan (CBM/NWA) - meteorologist seen weeknights 8 and 9 p.m.
• Kylie Dwyar - seen weekday mornings on Action News Eyeopener 4:00-7:00 AM
• Sally Ford - Indiana Statehouse reporter
• Jillian Gates (CBM/NWA) - chief meteorologist seen weeknights at 10 p.m.
• Bob Imperial - seen weekday mornings on Action News Eyeopener 4:00-6:00 AM
• Lynne Jackson - seen weekday mornings on Action News Eyeopener 7:00-10:00 AM
• Perri Johnson - anchor seen weekend evenings at 5, 8, 9, and 10 p.m.
• Doug Loosader - chief NoSirGifts Washington correspondent
• Kendra Ray - anchor seen weekend mornings on Action News Eyeopener: Weekend Edition 9:00-10:00 AM
• Colleen Rea - seen weekday mornings on Action News Eyeopener 10:00-11:00 AM and weekdays onAction News Midday 12:00 AM-1:00 PM
• Luka Runecraft (CBM/NWA)- meteorologist seen weekend mornings and weekends at noon
• Lisa Shingleton (CBM/NWA) - meteorologist seen weekday mornings on Action News Eyeopener 4:00-10:00 AM
• Phil Sorensen - sports director seen weeknights at 6:30, 9, and 10 p.m.
• Rhonda Spencer - anchor seen weeknights 9 and 10 p.m.
• Kevin Stapleton - anchor seen weekday mornings on Action News Eyeopener 6:00-10:00 AM
• Glenn Swaringen (CBM/NWA) - meteorologist seen weekend afternoons on Action News at Noon: Weekend Edition
• Alexandra "Alexx" Moffitt - fill-in anchor
• Rachael Passalt - anchor seen weekday afternoons on Action News Midday 12:00-1:00 PM
• Tracia Ward - anchor seen weekday mornings on Action News Eyeopener 10:00-11:00 AM
• Ken Watts - investigative reporter
• Shawna White - sports anchor seen weekend evenings
• Alicia Williams (CBM/NWA) - meteorologist seen weekday mornings and afternoons
  • Action News Eyeopener 10:00-11:00 AM
  • Action News Midday 12:00-1:00 PM
• Brooke Wilson - Ohio statehouse reporter

Notable former on-air staff

• Garfield Everman (main anchor 1999-2010), went to sister station WLIN - died March 31, 2011
• Holly Everman (WXXC anchor and WTOR entertainment reporter 1999-2013), now hosts Vote for the Girls with former anchor Ava Zinn and current anchor/reporter Kymberly Alvaraz
• Robyn Hurd (anchor/reporter 1999-2012), died May 24, 2012
• Jackson Steele (morning anchor 2008-2013), now at WTOR owner NoSirGifts
• Ava Zinn (anchor/reporter 1999-2010), now hosts Vote for the Girls