Difference between revisions of "NoSirGifts Newscast Mandate"
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The '''NoSirGifts Newscast Mandate''', is a mandate used by [[NoSirGifts Fantasy Television Stations]] on the company's owned-and-operated fantasy television stations (O&Os) with regards to a universal style and look in addition to mostly female anchors and staff. | The '''NoSirGifts Newscast Mandate''', is a mandate used by [[NoSirGifts Fantasy Television Stations]] on the company's owned-and-operated fantasy television stations (O&Os) with regards to a universal style and look in addition to mostly female anchors and staff. | ||
| − | Under the Newscast Mandate, the main weeknight newscasts have two women anchor the main weeknight newscasts at 5, 6, and 11 p.m. Eastern and Pacific (4, 5, and 10 p.m. Central and Mountain) for NoSirGifts-owned ABC, CBS, and NBC affiliates | + | Under the Mandate, stations that are affiliated with the big three television networks are known as ABC/CBS/NBC, then the channel number of that particular station (e.g. flagship station [[WTOR-FTV]], which is allocated on virtual channel 41, brands as "CBS 41") while its post-1986 outlets, especially its Fox stations only incorporate the Fox logo in the branding (e.g. [[WHAR-FTV]], which is allocated on digital and virtual channel 13, brands as "13 WHAR Fox" while [[KXXX-FTV|KXXX]], which is allocated on digital and virtual channel 8, brands as "KXXX 8" with the Fox logo incorporated) while stations that are affiliated with The CW only incorporate the CW logo (e.g. [[WFAN-FTV|WFAN]], which is allocated on digital and virtual channel 11, brands as "WFAN 11" incorporating the CW logo) in the branding while stations affiliated with MyNetworkTV generally keeping the network's logo color and style scheme (e.g. [[WXOK-FTV]], which is allocated on digital and virtual channel 18, brands as "Cincy 18"). This is the same practice as many other O&O groups across the United States. |
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| + | Under the Newscast Mandate, the main weeknight newscasts have two women anchor the main weeknight newscasts at 5, 6, and 11 p.m. Eastern and Pacific (4, 5, and 10 p.m. Central and Mountain) for NoSirGifts-owned ABC, CBS, and NBC affiliates in addition to NoSirGifts-owned Fox, CW, MyNetworkTV, and independent stations for its 10 p.m. Eastern and Pacific (9 p.m. Central and Mountain) newscasts. The newscast branding are also similar for NoSirGifts-owned duopolies brand as "Action News" with the location name (e.g. flagship duopoly WTOR/[[WXXC-FTV|WXXC]] brands its newscast as "Action News Fort Wayne"). | ||
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| + | Sometimes, the NoSirGifts-owned station's weeknight newscasts pair two women (typically a woman and transgender woman), a female chief meteorologist, and a female sports director (most likely to begin phasing out the the traditional male-female anchor team, male chief meterologist and sports director still in use today). | ||
==Development== | ==Development== | ||
| + | ===Beginnings=== | ||
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The CBS Mandate was first introduced in 1997 when Westinghouse Electric Corporation renamed itself CBS Corporation. It decided to implement similar branding on the company's three flagship stations: WCBS-TV in New York City, KCBS-TV in Los Angeles, and WBBM-TV in Chicago. Since all three stations are positioned on channel 2, they were referred to as "CBS2" in every single reference to the station except when the FCC mandates use of the call signs, which otherwise are absent altogether from the logo. The three stations, however, did not share identical graphics and music, or even the same logo. | The CBS Mandate was first introduced in 1997 when Westinghouse Electric Corporation renamed itself CBS Corporation. It decided to implement similar branding on the company's three flagship stations: WCBS-TV in New York City, KCBS-TV in Los Angeles, and WBBM-TV in Chicago. Since all three stations are positioned on channel 2, they were referred to as "CBS2" in every single reference to the station except when the FCC mandates use of the call signs, which otherwise are absent altogether from the logo. The three stations, however, did not share identical graphics and music, or even the same logo. | ||
Initially, only those three stations were mandated for this change, but after Viacom acquired CBS in 2000, this began to spread. From 2002 to early 2004, many of the other CBS O&Os began to implement such changes, with most of them literally changing overnight, some changing in association with CBS' coverage of Super Bowl XXXV in February 2001, or Super Bowl XXXVIII in February 2004. KYW-TV in Philadelphia, which adopted the "CBS3" moniker in January 2003, was one of the few that gave viewers notice prior to the changes. KOVR in Sacramento, which CBS acquired in 2005 from Sinclair Broadcast Group, is the most recent station to undergo these changes, as it was rebranded as "CBS13" later that year. KEYE in Austin was still branded simply as "K-EYE" even after being sold by Granite Broadcasting in 1999 to CBS Corporation until 2005 when it was rebranded as "CBS42". | Initially, only those three stations were mandated for this change, but after Viacom acquired CBS in 2000, this began to spread. From 2002 to early 2004, many of the other CBS O&Os began to implement such changes, with most of them literally changing overnight, some changing in association with CBS' coverage of Super Bowl XXXV in February 2001, or Super Bowl XXXVIII in February 2004. KYW-TV in Philadelphia, which adopted the "CBS3" moniker in January 2003, was one of the few that gave viewers notice prior to the changes. KOVR in Sacramento, which CBS acquired in 2005 from Sinclair Broadcast Group, is the most recent station to undergo these changes, as it was rebranded as "CBS13" later that year. KEYE in Austin was still branded simply as "K-EYE" even after being sold by Granite Broadcasting in 1999 to CBS Corporation until 2005 when it was rebranded as "CBS42". | ||
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| + | ===Newscasts=== | ||
| + | The two-woman anchor format made its debut on WXXC in 2006 shortly after NoSirGifts bought WXXC from Mississinewa Community Schools, and launch a full-scale in-house news department on February 3, 2007 with a news schedule typically for a small market Fox affiliate; local news programming on the station weekdays from 5:00 to 9:00 a.m., 11:00 a.m. to 12:00 p.m., 4:00 p.m. to 5:00 p.m., and nightly from 10:00 to 11:30 p.m. The nightly 10:00 p.m. newscast became the second newscast in the 10:00 timeslot to be offered by a commercial television station in the Fort Wayne market (after then-Fox affiliate WFTW's addition of its own late evening newscast in that slot when it switched from CBS to Fox in February 2004). WXXC did not have shows that could lead into its newscasts, so consistent viewership and ratings were difficult to maintain and a 9:00 p.m. newscast was added (and was later canceled in 2010 and has since been reinstated). | ||
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| + | WXXC then adopted the two woman anchor format for its 4 and 10 pm newscasts with Alexandra Moffitt and Season Atkins at the helm of ''INNCD News at 4'' and ''INNCD News at 10'' with Alicia Williams as the chief meteorologist, and Ava Zinn delivering commentary yet there was no sports department until merging with WTOR shortly after NoSirGifts acquired WTOR. WXXC eventually became the fourth station under NoSirGifts ownership after then-Milwaukee Fox affiliate [[WXWI-FTV|WXWI]] (now an ABC affiliate), Denver Fox affiliate [[KDNC-FTV|KDNC]], and Tampa CBS affiliate [[WWCF-FTV|WWCF]]. | ||
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| + | Under then-[[wikipedia:news director|news director]] [[Ava Zinn]], WXXC became well known in Northeast Indiana, and throughout the nation, for its emphasis on double standard stories and sensationalistic reporting – summarized in the phrase, "News Directors/Producers Have a Choice, Viewers Don't."<ref>{{cite news|title=News Show To Get WXXC's Familiar Tabloid Touch|accessdate=6 January 2016|date=9 February 2007}}</ref> Although this embrace of [[wikipedia:tabloid television|tabloid television]] was criticized due to the two-woman anchor format, it rejuvenated a station that had languished for eight years. Within a few years, with anchors Alexandra Moffitt and Season Atkins at the at the helm, WTOR/WXXC became the market's highest-rated station from sign-on to sign-off, a rank it overtook from ABC affiliate WMRI (now an ABC O&O) in May 2014 and has held it ever since. | ||
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| + | Under Ahern, the station also returned to using its previous news theme, by Frank Gari. WCBS then adopted a color scheme with a darker shade of blue in 2003, and began using John Hegner's News in Focus as its news theme. (News in Focus was later absorbed into Gari's Enforcer.) The color scheme then spread to several other O&Os. By this time KCBS had introduced a new logo with a blue and yellow color scheme, a color scheme which was carried over from its new sister station, KCAL (which Viacom had acquired in 2002; KCAL's GM, Donald Corsini, also took over as KCBS' GM). This color scheme can also be found on KCNC in Denver. In addition, many O&Os use the Helvetica font as part of their branding. | ||
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| + | WXXC's success also influenced how newscasts on other NoSirGifts-owned stations and duopolies would look in later years; the station's decision to pair two women on all weekday newscasts would eventually serve as the template for the programming formats of NoSirGifts-owned duopolies that known as ''Action News'' as a result of NoSirGifts acquiring stations since 2008 and certain news-producing duopolies that are not affiliated with Fox, NBC, CBS or ABC. Other NoSirGifts-owned duopolies and stations have taken cues from WXXC's set . | ||
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| + | The overall format was successful enough in Fort Wayne that by the end of 2008, Ava Zinn overhauled NoSirGifts' three Fox affiliates in Indiana at the time–[[WIFX-FTV|WIFX Indianapolis]], [[WXSB-FTV|WXSB South Bend]], and WLIN Lafayette (WIFX and WXSB have since switched to CBS)–and two NBC affiliates–WVTH Terre Haute and WNEI Evansville for its newscasts; as in Fort Wayne, the two woman main anchor format in Lafayette helped WLIN become one of Fox's strongest affiliates in the country and the same format for WVTH and WNEI rise from a perennial third place into a contender for first in the news ratings (against the more respective traditional WTHL and WEAI). WIFX, WXSB, WLIN, WVTH, and WNEI uses many visual cues taken from WXXC including the use of flashy graphics, pairing two women (or a transwoman and a female co-anchor in later years) on all newscasts; in recent years though, NoSirGifts had been pushing for news directors and station managers to add male and transmale staff to the all female and transfemale staff. | ||
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| + | At that time of the merger, WXXC added WTOR main anchor Bob Imperial, weekend morning meteorologist Neal Melllingham (now at WHOO), sports director Phil Sorensen (will be retiring in December 2016), and reporters Ken Watts and [[Hillary Matthewson|Harold Matthewson]] (now Hillary Matthewson) were added to WXXC's mostly female and transfemale news team after merging with WTOR. | ||
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CBS has gotten mixed results from the changeovers, as stations either struggled with this scheme (such as WBZ-TV in Boston) or have become more successful (such as KYW-TV and WBBM-TV)). The most common names used are "CBS2" and "CBS4", which are used in a combined eight markets and possibly nine depending on what KDKA-TV in Pittsburgh ends up doing, as viewers in the Pittsburgh market have protested over such possible changes. KDKA did end up "meeting halfway" in May 2003 when it adopted a CBS Mandate-style logo, but with the KDKA name still being used instead of "CBS2". KCNC-TV, which had been branded as "News 4 Colorado" since 1988, adopting ex-sister station WNBC's "News 4 New York" logo in 1993 (with "Colorado" substituting for "New York" and the CBS eye substituting for the NBC peacock beginning in 1995), began integrating the CBS eye into the logo, but the station switched to nearly full compliance with the CBS Mandate in September 2003 with new graphics, a new set, and the use of the "Newstime" theme by 615 Music (which is based on the signature of "Decade 90" used by KCAL, although Newstime was commissioned by KCBS; at the time the theme was called "Viacom News Package I"). However, they still referred to their newscasts as "News 4" for two years after the switch. | CBS has gotten mixed results from the changeovers, as stations either struggled with this scheme (such as WBZ-TV in Boston) or have become more successful (such as KYW-TV and WBBM-TV)). The most common names used are "CBS2" and "CBS4", which are used in a combined eight markets and possibly nine depending on what KDKA-TV in Pittsburgh ends up doing, as viewers in the Pittsburgh market have protested over such possible changes. KDKA did end up "meeting halfway" in May 2003 when it adopted a CBS Mandate-style logo, but with the KDKA name still being used instead of "CBS2". KCNC-TV, which had been branded as "News 4 Colorado" since 1988, adopting ex-sister station WNBC's "News 4 New York" logo in 1993 (with "Colorado" substituting for "New York" and the CBS eye substituting for the NBC peacock beginning in 1995), began integrating the CBS eye into the logo, but the station switched to nearly full compliance with the CBS Mandate in September 2003 with new graphics, a new set, and the use of the "Newstime" theme by 615 Music (which is based on the signature of "Decade 90" used by KCAL, although Newstime was commissioned by KCBS; at the time the theme was called "Viacom News Package I"). However, they still referred to their newscasts as "News 4" for two years after the switch. | ||
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==Variations and non-compliance== | ==Variations and non-compliance== | ||
===ABC/CBS/NBC=== | ===ABC/CBS/NBC=== | ||
Latest revision as of 13:51, 3 February 2017
The NoSirGifts Newscast Mandate, is a mandate used by NoSirGifts Fantasy Television Stations on the company's owned-and-operated fantasy television stations (O&Os) with regards to a universal style and look in addition to mostly female anchors and staff.
Under the Mandate, stations that are affiliated with the big three television networks are known as ABC/CBS/NBC, then the channel number of that particular station (e.g. flagship station WTOR-FTV, which is allocated on virtual channel 41, brands as "CBS 41") while its post-1986 outlets, especially its Fox stations only incorporate the Fox logo in the branding (e.g. WHAR-FTV, which is allocated on digital and virtual channel 13, brands as "13 WHAR Fox" while KXXX, which is allocated on digital and virtual channel 8, brands as "KXXX 8" with the Fox logo incorporated) while stations that are affiliated with The CW only incorporate the CW logo (e.g. WFAN, which is allocated on digital and virtual channel 11, brands as "WFAN 11" incorporating the CW logo) in the branding while stations affiliated with MyNetworkTV generally keeping the network's logo color and style scheme (e.g. WXOK-FTV, which is allocated on digital and virtual channel 18, brands as "Cincy 18"). This is the same practice as many other O&O groups across the United States.
Under the Newscast Mandate, the main weeknight newscasts have two women anchor the main weeknight newscasts at 5, 6, and 11 p.m. Eastern and Pacific (4, 5, and 10 p.m. Central and Mountain) for NoSirGifts-owned ABC, CBS, and NBC affiliates in addition to NoSirGifts-owned Fox, CW, MyNetworkTV, and independent stations for its 10 p.m. Eastern and Pacific (9 p.m. Central and Mountain) newscasts. The newscast branding are also similar for NoSirGifts-owned duopolies brand as "Action News" with the location name (e.g. flagship duopoly WTOR/WXXC brands its newscast as "Action News Fort Wayne").
Sometimes, the NoSirGifts-owned station's weeknight newscasts pair two women (typically a woman and transgender woman), a female chief meteorologist, and a female sports director (most likely to begin phasing out the the traditional male-female anchor team, male chief meterologist and sports director still in use today).
Contents
Development[edit]
Beginnings[edit]
Newscasts[edit]
The two-woman anchor format made its debut on WXXC in 2006 shortly after NoSirGifts bought WXXC from Mississinewa Community Schools, and launch a full-scale in-house news department on February 3, 2007 with a news schedule typically for a small market Fox affiliate; local news programming on the station weekdays from 5:00 to 9:00 a.m., 11:00 a.m. to 12:00 p.m., 4:00 p.m. to 5:00 p.m., and nightly from 10:00 to 11:30 p.m. The nightly 10:00 p.m. newscast became the second newscast in the 10:00 timeslot to be offered by a commercial television station in the Fort Wayne market (after then-Fox affiliate WFTW's addition of its own late evening newscast in that slot when it switched from CBS to Fox in February 2004). WXXC did not have shows that could lead into its newscasts, so consistent viewership and ratings were difficult to maintain and a 9:00 p.m. newscast was added (and was later canceled in 2010 and has since been reinstated).
WXXC then adopted the two woman anchor format for its 4 and 10 pm newscasts with Alexandra Moffitt and Season Atkins at the helm of INNCD News at 4 and INNCD News at 10 with Alicia Williams as the chief meteorologist, and Ava Zinn delivering commentary yet there was no sports department until merging with WTOR shortly after NoSirGifts acquired WTOR. WXXC eventually became the fourth station under NoSirGifts ownership after then-Milwaukee Fox affiliate WXWI (now an ABC affiliate), Denver Fox affiliate KDNC, and Tampa CBS affiliate WWCF.
Under then-news director Ava Zinn, WXXC became well known in Northeast Indiana, and throughout the nation, for its emphasis on double standard stories and sensationalistic reporting – summarized in the phrase, "News Directors/Producers Have a Choice, Viewers Don't."[1] Although this embrace of tabloid television was criticized due to the two-woman anchor format, it rejuvenated a station that had languished for eight years. Within a few years, with anchors Alexandra Moffitt and Season Atkins at the at the helm, WTOR/WXXC became the market's highest-rated station from sign-on to sign-off, a rank it overtook from ABC affiliate WMRI (now an ABC O&O) in May 2014 and has held it ever since.
Variations and non-compliance[edit]
ABC/CBS/NBC[edit]
Fox/CW/MyNetworkTV[edit]
Independent stations[edit]
Stations with the Mandate[edit]
- ↑ "News Show To Get WXXC's Familiar Tabloid Touch". 9 February 2007.
