NoSirGifts Newscast Mandate

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The NoSirGifts Newscast Mandate, is a mandate used by NoSirGifts Fantasy Television Stations on the company's owned-and-operated fantasy television stations (O&Os) with regards to a universal style and look in addition to mostly female anchors and staff.

Under the Mandate, stations that are affiliated with the big three television networks are known as ABC/CBS/NBC, then the channel number of that particular station (e.g. flagship station WTOR-FTV, which is allocated on virtual channel 41, brands as "CBS 41") while its post-1986 outlets, especially its Fox stations only incorporate the Fox logo in the branding (e.g. WHAR-FTV, which is allocated on digital and virtual channel 13, brands as "13 WHAR Fox" while KXXX, which is allocated on digital and virtual channel 8, brands as "KXXX 8" with the Fox logo incorporated) while stations that are affiliated with The CW only incorporate the CW logo (e.g. WFAN, which is allocated on digital and virtual channel 11, brands as "WFAN 11" incorporating the CW logo) in the branding while stations affiliated with MyNetworkTV generally keeping the network's logo color and style scheme (e.g. WXOK-FTV, which is allocated on digital and virtual channel 18, brands as "Cincy 18"). This is the same practice as many other O&O groups across the United States.

Under the Newscast Mandate, the main weeknight newscasts have two women anchor the main weeknight newscasts at 5, 6, and 11 p.m. Eastern and Pacific (4, 5, and 10 p.m. Central and Mountain) for NoSirGifts-owned ABC, CBS, and NBC affiliates in addition to NoSirGifts-owned Fox, CW, MyNetworkTV, and independent stations for its 10 p.m. Eastern and Pacific (9 p.m. Central and Mountain) newscasts. The newscast branding are also similar for NoSirGifts-owned duopolies brand as "Action News" with the location name (e.g. flagship duopoly WTOR/WXXC brands its newscast as "Action News Fort Wayne").

Sometimes, the NoSirGifts-owned station's weeknight newscasts pair two women (typically a woman and transgender woman), a female chief meteorologist, and a female sports director (most likely to begin phasing out the the traditional male-female anchor team, male chief meterologist and sports director still in use today).

Development[edit]

Beginnings[edit]

Newscasts[edit]

The two-woman anchor format made its debut on WXXC in 2006 shortly after NoSirGifts bought WXXC from Mississinewa Community Schools, and launch a full-scale in-house news department on February 3, 2007 with a news schedule typically for a small market Fox affiliate; local news programming on the station weekdays from 5:00 to 9:00 a.m., 11:00 a.m. to 12:00 p.m., 4:00 p.m. to 5:00 p.m., and nightly from 10:00 to 11:30 p.m. The nightly 10:00 p.m. newscast became the second newscast in the 10:00 timeslot to be offered by a commercial television station in the Fort Wayne market (after then-Fox affiliate WFTW's addition of its own late evening newscast in that slot when it switched from CBS to Fox in February 2004). WXXC did not have shows that could lead into its newscasts, so consistent viewership and ratings were difficult to maintain and a 9:00 p.m. newscast was added (and was later canceled in 2010 and has since been reinstated).

WXXC then adopted the two woman anchor format for its 4 and 10 pm newscasts with Alexandra Moffitt and Season Atkins at the helm of INNCD News at 4 and INNCD News at 10 with Alicia Williams as the chief meteorologist, and Ava Zinn delivering commentary yet there was no sports department until merging with WTOR shortly after NoSirGifts acquired WTOR. WXXC eventually became the fourth station under NoSirGifts ownership after then-Milwaukee Fox affiliate WXWI (now an ABC affiliate), Denver Fox affiliate KDNC, and Tampa CBS affiliate WWCF.

Under then-news director Ava Zinn, WXXC became well known in Northeast Indiana, and throughout the nation, for its emphasis on double standard stories and sensationalistic reporting – summarized in the phrase, "News Directors/Producers Have a Choice, Viewers Don't."[1] Although this embrace of tabloid television was criticized due to the two-woman anchor format, it rejuvenated a station that had languished for eight years. Within a few years, with anchors Alexandra Moffitt and Season Atkins at the at the helm, WTOR/WXXC became the market's highest-rated station from sign-on to sign-off, a rank it overtook from ABC affiliate WMRI (now an ABC O&O) in May 2014 and has held it ever since.


Variations and non-compliance[edit]

ABC/CBS/NBC[edit]

Fox/CW/MyNetworkTV[edit]

Independent stations[edit]

Stations with the Mandate[edit]

  1. "News Show To Get WXXC's Familiar Tabloid Touch". 9 February 2007.