Difference between revisions of "NoSirGifts Newscast Mandate"
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The '''NoSirGifts Newscast Mandate''', is a mandate used by [[NoSirGifts Fantasy Television Stations]] on the company's owned-and-operated fantasy television stations (O&Os) with regards to a universal style and look in addition to mostly female anchors and staff. | The '''NoSirGifts Newscast Mandate''', is a mandate used by [[NoSirGifts Fantasy Television Stations]] on the company's owned-and-operated fantasy television stations (O&Os) with regards to a universal style and look in addition to mostly female anchors and staff. | ||
| − | Under the Newscast Mandate, the main weeknight newscasts have two women anchor the main weeknight newscasts at 5, 6, and 11 p.m. Eastern and Pacific (4, 5, and 10 p.m. Central and Mountain) for NoSirGifts-owned ABC, CBS, and NBC affiliates | + | Under the Mandate, stations that are affiliated with the big three television networks are known as ABC/CBS/NBC, then the channel number of that particular station (e.g. flagship station [[WTOR-FTV]], which is allocated on virtual channel 41, brands as "CBS 41") while its post-1986 outlets, especially its Fox stations only incorporate the Fox logo in the branding (e.g. [[WHAR-FTV]], which is allocated on digital and virtual channel 13, brands as "13 WHAR Fox" while [[KXXX-FTV|KXXX]], which is allocated on digital and virtual channel 8, brands as "KXXX 8" with the Fox logo incorporated) while stations that are affiliated with The CW only incorporate the CW logo (e.g. [[WFAN-FTV|WFAN]], which is allocated on digital and virtual channel 11, brands as "WFAN 11" incorporating the CW logo) in the branding while stations affiliated with MyNetworkTV generally keeping the network's logo color and style scheme (e.g. [[WXOK-FTV]], which is allocated on digital and virtual channel 18, brands as "Cincy 18"). This is the same practice as many other O&O groups across the United States. |
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| + | Under the Newscast Mandate, the main weeknight newscasts have two women anchor the main weeknight newscasts at 5, 6, and 11 p.m. Eastern and Pacific (4, 5, and 10 p.m. Central and Mountain) for NoSirGifts-owned ABC, CBS, and NBC affiliates in addition to NoSirGifts-owned Fox, CW, MyNetworkTV, and independent stations for its 10 p.m. Eastern and Pacific (9 p.m. Central and Mountain) newscasts. The newscast branding are also similar for NoSirGifts-owned duopolies brand as "Action News" with the location name (e.g. flagship duopoly WTOR/[[WXXC-FTV|WXXC]] brands its newscast as "Action News Fort Wayne"). | ||
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| + | Sometimes, the NoSirGifts-owned station's weeknight newscasts pair two women (typically a woman and transgender woman), a female chief meteorologist, and a female sports director (most likely to begin phasing out the the traditional male-female anchor team, male chief meterologist and sports director still in use today). | ||
==Development== | ==Development== | ||
| + | ===Beginnings=== | ||
| + | |||
<!------ | <!------ | ||
The CBS Mandate was first introduced in 1997 when Westinghouse Electric Corporation renamed itself CBS Corporation. It decided to implement similar branding on the company's three flagship stations: WCBS-TV in New York City, KCBS-TV in Los Angeles, and WBBM-TV in Chicago. Since all three stations are positioned on channel 2, they were referred to as "CBS2" in every single reference to the station except when the FCC mandates use of the call signs, which otherwise are absent altogether from the logo. The three stations, however, did not share identical graphics and music, or even the same logo. | The CBS Mandate was first introduced in 1997 when Westinghouse Electric Corporation renamed itself CBS Corporation. It decided to implement similar branding on the company's three flagship stations: WCBS-TV in New York City, KCBS-TV in Los Angeles, and WBBM-TV in Chicago. Since all three stations are positioned on channel 2, they were referred to as "CBS2" in every single reference to the station except when the FCC mandates use of the call signs, which otherwise are absent altogether from the logo. The three stations, however, did not share identical graphics and music, or even the same logo. | ||
Initially, only those three stations were mandated for this change, but after Viacom acquired CBS in 2000, this began to spread. From 2002 to early 2004, many of the other CBS O&Os began to implement such changes, with most of them literally changing overnight, some changing in association with CBS' coverage of Super Bowl XXXV in February 2001, or Super Bowl XXXVIII in February 2004. KYW-TV in Philadelphia, which adopted the "CBS3" moniker in January 2003, was one of the few that gave viewers notice prior to the changes. KOVR in Sacramento, which CBS acquired in 2005 from Sinclair Broadcast Group, is the most recent station to undergo these changes, as it was rebranded as "CBS13" later that year. KEYE in Austin was still branded simply as "K-EYE" even after being sold by Granite Broadcasting in 1999 to CBS Corporation until 2005 when it was rebranded as "CBS42". | Initially, only those three stations were mandated for this change, but after Viacom acquired CBS in 2000, this began to spread. From 2002 to early 2004, many of the other CBS O&Os began to implement such changes, with most of them literally changing overnight, some changing in association with CBS' coverage of Super Bowl XXXV in February 2001, or Super Bowl XXXVIII in February 2004. KYW-TV in Philadelphia, which adopted the "CBS3" moniker in January 2003, was one of the few that gave viewers notice prior to the changes. KOVR in Sacramento, which CBS acquired in 2005 from Sinclair Broadcast Group, is the most recent station to undergo these changes, as it was rebranded as "CBS13" later that year. KEYE in Austin was still branded simply as "K-EYE" even after being sold by Granite Broadcasting in 1999 to CBS Corporation until 2005 when it was rebranded as "CBS42". | ||
| + | ----> | ||
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| + | ===Action News Format=== | ||
| + | <!---- | ||
The light-blue and white color scheme made its debut on WBBM in 2002, with the arrival of new general manager Joe Ahern. Under Ahern, the station also returned to using its previous news theme, by Frank Gari. WCBS then adopted a color scheme with a darker shade of blue in 2003, and began using John Hegner's News in Focus as its news theme. (News in Focus was later absorbed into Gari's Enforcer.) The color scheme then spread to several other O&Os. By this time KCBS had introduced a new logo with a blue and yellow color scheme, a color scheme which was carried over from its new sister station, KCAL (which Viacom had acquired in 2002; KCAL's GM, Donald Corsini, also took over as KCBS' GM). This color scheme can also be found on KCNC in Denver. In addition, many O&Os use the Helvetica font as part of their branding. | The light-blue and white color scheme made its debut on WBBM in 2002, with the arrival of new general manager Joe Ahern. Under Ahern, the station also returned to using its previous news theme, by Frank Gari. WCBS then adopted a color scheme with a darker shade of blue in 2003, and began using John Hegner's News in Focus as its news theme. (News in Focus was later absorbed into Gari's Enforcer.) The color scheme then spread to several other O&Os. By this time KCBS had introduced a new logo with a blue and yellow color scheme, a color scheme which was carried over from its new sister station, KCAL (which Viacom had acquired in 2002; KCAL's GM, Donald Corsini, also took over as KCBS' GM). This color scheme can also be found on KCNC in Denver. In addition, many O&Os use the Helvetica font as part of their branding. | ||
CBS has gotten mixed results from the changeovers, as stations either struggled with this scheme (such as WBZ-TV in Boston) or have become more successful (such as KYW-TV and WBBM-TV)). The most common names used are "CBS2" and "CBS4", which are used in a combined eight markets and possibly nine depending on what KDKA-TV in Pittsburgh ends up doing, as viewers in the Pittsburgh market have protested over such possible changes. KDKA did end up "meeting halfway" in May 2003 when it adopted a CBS Mandate-style logo, but with the KDKA name still being used instead of "CBS2". KCNC-TV, which had been branded as "News 4 Colorado" since 1988, adopting ex-sister station WNBC's "News 4 New York" logo in 1993 (with "Colorado" substituting for "New York" and the CBS eye substituting for the NBC peacock beginning in 1995), began integrating the CBS eye into the logo, but the station switched to nearly full compliance with the CBS Mandate in September 2003 with new graphics, a new set, and the use of the "Newstime" theme by 615 Music (which is based on the signature of "Decade 90" used by KCAL, although Newstime was commissioned by KCBS; at the time the theme was called "Viacom News Package I"). However, they still referred to their newscasts as "News 4" for two years after the switch. | CBS has gotten mixed results from the changeovers, as stations either struggled with this scheme (such as WBZ-TV in Boston) or have become more successful (such as KYW-TV and WBBM-TV)). The most common names used are "CBS2" and "CBS4", which are used in a combined eight markets and possibly nine depending on what KDKA-TV in Pittsburgh ends up doing, as viewers in the Pittsburgh market have protested over such possible changes. KDKA did end up "meeting halfway" in May 2003 when it adopted a CBS Mandate-style logo, but with the KDKA name still being used instead of "CBS2". KCNC-TV, which had been branded as "News 4 Colorado" since 1988, adopting ex-sister station WNBC's "News 4 New York" logo in 1993 (with "Colorado" substituting for "New York" and the CBS eye substituting for the NBC peacock beginning in 1995), began integrating the CBS eye into the logo, but the station switched to nearly full compliance with the CBS Mandate in September 2003 with new graphics, a new set, and the use of the "Newstime" theme by 615 Music (which is based on the signature of "Decade 90" used by KCAL, although Newstime was commissioned by KCBS; at the time the theme was called "Viacom News Package I"). However, they still referred to their newscasts as "News 4" for two years after the switch. | ||
Revision as of 13:23, 3 February 2017
The NoSirGifts Newscast Mandate, is a mandate used by NoSirGifts Fantasy Television Stations on the company's owned-and-operated fantasy television stations (O&Os) with regards to a universal style and look in addition to mostly female anchors and staff.
Under the Mandate, stations that are affiliated with the big three television networks are known as ABC/CBS/NBC, then the channel number of that particular station (e.g. flagship station WTOR-FTV, which is allocated on virtual channel 41, brands as "CBS 41") while its post-1986 outlets, especially its Fox stations only incorporate the Fox logo in the branding (e.g. WHAR-FTV, which is allocated on digital and virtual channel 13, brands as "13 WHAR Fox" while KXXX, which is allocated on digital and virtual channel 8, brands as "KXXX 8" with the Fox logo incorporated) while stations that are affiliated with The CW only incorporate the CW logo (e.g. WFAN, which is allocated on digital and virtual channel 11, brands as "WFAN 11" incorporating the CW logo) in the branding while stations affiliated with MyNetworkTV generally keeping the network's logo color and style scheme (e.g. WXOK-FTV, which is allocated on digital and virtual channel 18, brands as "Cincy 18"). This is the same practice as many other O&O groups across the United States.
Under the Newscast Mandate, the main weeknight newscasts have two women anchor the main weeknight newscasts at 5, 6, and 11 p.m. Eastern and Pacific (4, 5, and 10 p.m. Central and Mountain) for NoSirGifts-owned ABC, CBS, and NBC affiliates in addition to NoSirGifts-owned Fox, CW, MyNetworkTV, and independent stations for its 10 p.m. Eastern and Pacific (9 p.m. Central and Mountain) newscasts. The newscast branding are also similar for NoSirGifts-owned duopolies brand as "Action News" with the location name (e.g. flagship duopoly WTOR/WXXC brands its newscast as "Action News Fort Wayne").
Sometimes, the NoSirGifts-owned station's weeknight newscasts pair two women (typically a woman and transgender woman), a female chief meteorologist, and a female sports director (most likely to begin phasing out the the traditional male-female anchor team, male chief meterologist and sports director still in use today).
