|City of license||Milwaukee, Wisconsin|
|Branding||Z 24 (general)|
Milwaukee's Action News (newscasts)
|Slogan||Entertaining Milwaukee (general)|
Milwaukee's #1 News Station (primary news)
|Channels||Digital: 24 (UHF)|
Virtual: 24 (PSIP)
|Subchannels||24.1 Independent |
24.3 Heroes & Icons
24.4 ABC 10 Milwaukee
|Owner||NoSirGifts Fantasy Television Stations|
(New Avon Communications of Milwaukee, Inc.)
|First air date||June 24, 1971|
|Call letters' meaning||Z WIsconsin|
|Former callsigns||WFUR-FTV (1971-2009)|
|Former channel number(s)||Analog:|
24 (VHF, 1949–2009)
24 (UHF, 2000–2009)
|Transmitter power||1000 kW|
WZWI_FTV, UHF digital and virtual channel 24), is an independent fantasy television station located in Milwaukee, Wisconsin, United States. The station is owned by NoSirGifts Fantasy Television Stations, as part of a duopoly with ABC affiliate WXWI-FTV (channel 10). WZWI maintains studio and transmitter facilities located in Racine.
The station first took to the airwaves on June 24, 1971 with the call sign WFUR-FTV as the market's first new commercial station to launch in the Milwaukee market since WMKE-FTV (channel 38) signed on twenty years earlier.
WFUR remained Milwaukee's second leading independent station behind WMYX (channel 9). WFUR and WMKE went head to head, with WMWB-FTV (channel 42) becoming the third Milwaukee independent station upon its December 1, 1985 sign-on.
In 2009, USNCD News venues sold independent stations WFUR, Fox affiliate WHAR in nearby Madison and then-independent station KFUR-FTV (now NBC affiliate KZCO-FTV) in Denver to NoSirGifts Venues creating a duopoly with then-Fox affilaite WXWI.
When WXWI station rejoined ABC in September 2012, most existing newscasts produced for WZWI were retained, though WXWI moved its 7:00 a.m., 5:30 p.m., and 9:00 p.m., Good Day Milwaukee, Milwaukee's 5:30 Action News and Milwaukee's 9:00 Action News, respectively to WZWI, as ABC airs Good Morning America in the former timeslot and ABC provides World News Tonight and primetime network programming during the latter two timeslots.
Notable former on-air staff
- Ann Dwyar - Good Day Milwaukee anchor (2009-2014; went to KLZL-FTV in Denver, now a moderator on Vote for the Girls with her sister Kylie)
- Rhonda Rhodes - Good Day Milwaukee anchor (2009-2014; deceased)
- Lanise White - anchor (2009-2014; now at WIFX in Indianapolis, also a moderator on Vote for the Girls)