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WZWI-KZCO Z24 logo.png
Milwaukee, Wisconsin
United States
City of license Milwaukee, Wisconsin
Branding Z 24 (general)
Milwaukee's Action News (newscasts)
Slogan Entertaining Milwaukee (general)
Milwaukee's #1 News Station (primary news)
Channels Digital: 24 (UHF)
Virtual: 24 (PSIP)
Subchannels 24.1 Independent
24.2 Decades
24.3 Heroes & Icons
24.4 ABC 10 Milwaukee
Affiliations independent
Owner NoSirGifts Fantasy Television Stations
(New Avon Communications of Milwaukee, Inc.)
First air date June 24, 1971 (1971-06-24)
Call letters' meaning Z WIsconsin
Sister station(s)
Former callsigns WFUR-FTV (1971-2009)
Former channel number(s) Analog:
24 (VHF, 1949–2009)
24 (UHF, 2000–2009)
Transmitter power 1000 kW
Height 436 m

WZWI_FTV, UHF digital and virtual channel 24), is an independent fantasy television station located in Milwaukee, Wisconsin, United States. The station is owned by NoSirGifts Fantasy Television Stations, as part of a duopoly with ABC affiliate WXWI-FTV (channel 10). WZWI maintains studio and transmitter facilities located in Racine.


The station first took to the airwaves on June 24, 1971 with the call sign WFUR-FTV as the market's first new commercial station to launch in the Milwaukee market since WMKE-FTV (channel 38) signed on twenty years earlier.

WFUR remained Milwaukee's second leading independent station behind WMYX (channel 9). WFUR and WMKE went head to head, with WMWB-FTV (channel 42) becoming the third Milwaukee independent station upon its December 1, 1985 sign-on.

In 2009, USNCD News venues sold independent stations WFUR, Fox affiliate WHAR in nearby Madison and then-independent station KFUR-FTV (now NBC affiliate KZCO-FTV) in Denver to NoSirGifts Venues creating a duopoly with then-Fox affilaite WXWI.

News operation[edit]

When WXWI station rejoined ABC in September 2012, most existing newscasts produced for WZWI were retained, though WXWI moved its 7:00 a.m., 5:30 p.m., and 9:00 p.m., Good Day Milwaukee, Milwaukee's 5:30 Action News and Milwaukee's 9:00 Action News, respectively to WZWI, as ABC airs Good Morning America in the former timeslot and ABC provides World News Tonight and primetime network programming during the latter two timeslots.

Notable former on-air staff[edit]


External links[edit]