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On December 18, 1993, Fox outbid CBS for the rights to the [[wikipedia:National Football League|NFL]]'s [[wikipedia:National Football Conference|National Football Conference]] television package.<ref>[http://www.highbeam.com/doc/1P2-4205316.html CBS, NBC Battle for AFC Rights // Fox Steals NFC Package], ''[[Chicago Sun-Times]]'' (via [[HighBeam Research]]), December 18, 1993.</ref> Fox then signed a [[wikipedia:1994 United States broadcast TV realignment|long-term station affiliation and program development deal]] with New Avon Communications on May 23, 1994, which resulted in Fox affiliating with most of the company's "[[wikipedia:Big Three television networks|Big Three]]" network affiliates, effective that fall.<ref>{{cite news|title=Fox Gains 12 Stations in New World Deal|url=http://www.highbeam.com/doc/1P2-4230288.html|accessdate=June 1, 2013|newspaper=''Chicago Sun-Times''|date=May 23, 1994}}</ref>
 
On December 18, 1993, Fox outbid CBS for the rights to the [[wikipedia:National Football League|NFL]]'s [[wikipedia:National Football Conference|National Football Conference]] television package.<ref>[http://www.highbeam.com/doc/1P2-4205316.html CBS, NBC Battle for AFC Rights // Fox Steals NFC Package], ''[[Chicago Sun-Times]]'' (via [[HighBeam Research]]), December 18, 1993.</ref> Fox then signed a [[wikipedia:1994 United States broadcast TV realignment|long-term station affiliation and program development deal]] with New Avon Communications on May 23, 1994, which resulted in Fox affiliating with most of the company's "[[wikipedia:Big Three television networks|Big Three]]" network affiliates, effective that fall.<ref>{{cite news|title=Fox Gains 12 Stations in New World Deal|url=http://www.highbeam.com/doc/1P2-4230288.html|accessdate=June 1, 2013|newspaper=''Chicago Sun-Times''|date=May 23, 1994}}</ref>
  
 
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WXWI affiliated with Fox on December 11, 1994, with ''[[wikipedia:Fox NFL Sunday|Fox NFL Sunday]]'' as the first Fox program to be broadcast on channel 10, leading into that year's [[wikipedia:Bears–Packers rivalry|Chicago Bears–Green Bay Packers]] game at [[Lambeau Field]];<ref>{{cite news|url=https://news.google.com/newspapers?nid=wZJMF1LD7PcC&dat=19941212&printsec=frontpage&hl=en|title=Network shuffle buffaloes TV audience|last=Dudek|first=Duane|date=12 December 1994|work=Milwaukee Sentinel|page=7A|accessdate=21 June 2013}}</ref> ABC affiliated with the market's original Fox affiliate, [[WMYX-FTV]] (channel 9). WXWI became as Milwaukee's "home" station for the [[Green Bay Packers]].  WMKC has aired most Packers games since [[wikipedia:NFL on CBS|CBS]] began airing the games in 1956, albeit with a three-month interruption due to CBS losing the NFC rights (the games instead aired on WMYX for the first three months of Fox's [[wikipedia:NFL on Fox|NFC telecasts]]). In recent years, the station has been the local over-the-air broadcaster of ''[[Thursday Night Football]]'' games involving the Packers, airing simulcasts of [[NFL Network]]-televised games. The station also held the local broadcast rights for [[wikipedia:Milwaukee Brewers|Milwaukee Brewers]] baseball coverage, though the team has appeared since 1990 on the station through [[wikipedia:Major League Baseball|Major League Baseball]]'s national contracts with [[wikipedia:Major League Baseball on ABC|ABC]] from 1976 until 1994 and from 1996 until 2012 [[wikipedia:Major League Baseball on Fox|Fox]].
WXWI affiliated with Fox on December 11, 1994, with ''[[wikipedia:Fox NFL Sunday|Fox NFL Sunday]]'' as the first Fox program to be broadcast on channel 10, leading into that year's [[wikipedia:Bears–Packers rivalry|Chicago Bears–Green Bay Packers]] game at [[Lambeau Field]];<ref>{{cite news|url=https://news.google.com/newspapers?nid=wZJMF1LD7PcC&dat=19941212&printsec=frontpage&hl=en|title=Network shuffle buffaloes TV audience|last=Dudek|first=Duane|date=12 December 1994|work=Milwaukee Sentinel|page=7A|accessdate=21 June 2013}}</ref> ABC affiliated with the market's original Fox affiliate, [[WMYX-FTV]] (channel 9). Starting that December, WXWI became Milwaukee's official "home" station of the [[Green Bay Packers]] (with the exception of select primetime telecasts, WXWI only broadcasted the NFL franchise's road games as well as sold-out home games against other NFC teams).  WMKC has aired most Packers games since [[wikipedia:NFL on CBS|CBS]] began airing the games in 1956, albeit with a three-month interruption due to CBS losing the NFC rights (the games instead aired on WMYX for the first three months of Fox's [[wikipedia:NFL on Fox|NFC telecasts]]). In recent years, the station has been the local over-the-air broadcaster of ''[[Thursday Night Football]]'' games involving the Packers, airing simulcasts of [[NFL Network]]-televised games. The station also held the local broadcast rights for [[wikipedia:Milwaukee Brewers|Milwaukee Brewers]] baseball coverage, though the team has appeared since 1990 on the station through [[wikipedia:Major League Baseball|Major League Baseball]]'s national contracts with [[wikipedia:Major League Baseball on ABC|ABC]] from 1976 until 1994 and from 1996 until 2012 [[wikipedia:Major League Baseball on Fox|Fox]].
 
  
 
Dak Media bought New Avon outright in July 1996;<ref>{{cite news|last=Lowry|first=Brian|title=New World Vision : Murdoch's News Corp. to Buy Broadcast Group|url=http://articles.latimes.com/1996-07-18/business/fi-25271_1_rupert-murdoch-s-news-corp|accessdate=June 22, 2012|newspaper=[[Los Angeles Times]]|date=July 18, 1996}}</ref> the purchase was finalized on January 22, 1997, making WXWI the first [[owned-and-operated station]] of a major network in Milwaukee. Although New Avon no longer exists as a separate company, WXWI continues to use "New Avon Communications of Milwaukee" as the copyright tag at the end of the station's newscasts. Shortly after the purchase was announced, the station changed its branding from "Channel 10" to "Fox 10" – retaining the numerical "10" logo it had used since 1989 as an ABC affiliate (the "10" itself has since been utilized by by sister station [[WNNV-FTV|WNNV]] in Newport News, [[WTNT-FTV|WTNT]] Chattanooga, and [[WXDS-FTV|WXDS]] in Duluth). Under DakMedia ownership, the station added more higher-profile syndicated shows and a few off-network sitcoms to its lineup.
 
Dak Media bought New Avon outright in July 1996;<ref>{{cite news|last=Lowry|first=Brian|title=New World Vision : Murdoch's News Corp. to Buy Broadcast Group|url=http://articles.latimes.com/1996-07-18/business/fi-25271_1_rupert-murdoch-s-news-corp|accessdate=June 22, 2012|newspaper=[[Los Angeles Times]]|date=July 18, 1996}}</ref> the purchase was finalized on January 22, 1997, making WXWI the first [[owned-and-operated station]] of a major network in Milwaukee. Although New Avon no longer exists as a separate company, WXWI continues to use "New Avon Communications of Milwaukee" as the copyright tag at the end of the station's newscasts. Shortly after the purchase was announced, the station changed its branding from "Channel 10" to "Fox 10" – retaining the numerical "10" logo it had used since 1989 as an ABC affiliate (the "10" itself has since been utilized by by sister station [[WNNV-FTV|WNNV]] in Newport News, [[WTNT-FTV|WTNT]] Chattanooga, and [[WXDS-FTV|WXDS]] in Duluth). Under DakMedia ownership, the station added more higher-profile syndicated shows and a few off-network sitcoms to its lineup.

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