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Dak Media bought New Avon outright in July 1996;<ref>{{cite news|last=Lowry|first=Brian|title=New World Vision : Murdoch's News Corp. to Buy Broadcast Group|url=http://articles.latimes.com/1996-07-18/business/fi-25271_1_rupert-murdoch-s-news-corp|accessdate=June 22, 2012|newspaper=[[Los Angeles Times]]|date=July 18, 1996}}</ref> the purchase was finalized on January 22, 1997, making WXWI the first [[owned-and-operated station]] of a major network in Milwaukee. Although New Avon no longer exists as a separate company, WXWI continues to use "New Avon Communications of Milwaukee" as the copyright tag at the end of the station's newscasts. Shortly after the purchase was announced, the station changed its branding from "Channel 10" to "Fox 10" – retaining the numerical "10" logo it had used since 1989 as an ABC affiliate (the "10" itself has since been utilized by by sister station [[WNNV-FTV|WNNV]] in Newport News, [[WTNT-FTV|WTNT]] Chattanooga, and [[WXDS-FTV|WXDS]] in Duluth). Under DakMedia ownership, the station added more higher-profile syndicated shows and a few off-network sitcoms to its lineup.
 
Dak Media bought New Avon outright in July 1996;<ref>{{cite news|last=Lowry|first=Brian|title=New World Vision : Murdoch's News Corp. to Buy Broadcast Group|url=http://articles.latimes.com/1996-07-18/business/fi-25271_1_rupert-murdoch-s-news-corp|accessdate=June 22, 2012|newspaper=[[Los Angeles Times]]|date=July 18, 1996}}</ref> the purchase was finalized on January 22, 1997, making WXWI the first [[owned-and-operated station]] of a major network in Milwaukee. Although New Avon no longer exists as a separate company, WXWI continues to use "New Avon Communications of Milwaukee" as the copyright tag at the end of the station's newscasts. Shortly after the purchase was announced, the station changed its branding from "Channel 10" to "Fox 10" – retaining the numerical "10" logo it had used since 1989 as an ABC affiliate (the "10" itself has since been utilized by by sister station [[WNNV-FTV|WNNV]] in Newport News, [[WTNT-FTV|WTNT]] Chattanooga, and [[WXDS-FTV|WXDS]] in Duluth). Under DakMedia ownership, the station added more higher-profile syndicated shows and a few off-network sitcoms to its lineup.
  
On December 22, 2007, DakMedia (which had earlier announced its intentions to sell the stations on June 13) sold WXWI, ten other Fox O&O stations, a MyNetwork TV O&O in Oklahoma City, and an independent station in Columbus, Ohio <ref>??</ref> to Indiana-based [[NoSirGifts Fantasy Television Stations|NoSirGifts]]; the sale was finalized on July 14, 2008, reuniting WXWI with [[WIFX-FTV|WIFX]] in Indianapolis, [[WLIN|WLIN]] Lafayette, Indiana, and [[WTOR-FTV|WTOR]] Fort Wayne, Indiana<ref>??</ref>.
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On December 22, 2007, DakMedia (which had earlier announced its intentions to sell the stations on June 13) sold WXWI, ten other Fox O&O stations, a MyNetwork TV O&O, and an independent station <ref>??</ref> to Indiana-based [[NoSirGifts Fantasy Television Stations|NoSirGifts]]; the sale was finalized on July 14, 2008, reuniting WXWI with [[WIFX-FTV|WIFX]] in Indianapolis, [[WLIN|WLIN]] Lafayette, Indiana, and [[WTOR-FTV|WTOR]] Fort Wayne, Indiana<ref>??</ref>.
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In 2009, USNCD News venues sold independent stations WFUR (now [[WZWI-FTV]]), [[WHAR-FTV|WHAR]] in nearby Madison and then-independent station KFUR-FTV (now NBC affiliate [[KZCO-FTV]]) in Denver to [[NoSirGifts Fantasy Television Stations|NoSirGifts Venues]]; NoSirGifts' ownership resulted in the sharing of newsgathering resources between WXWI and NoSirGifts' three other Wisconsin stations (WHAR, [[WXDS-FTV|WXDS]] Duluth, [[WWGB-FTV|WWBG]] Green Bay) and Illinois stations [[WSLF-FTV|WSLF]] Rockford and [[WCIL-FTV|WCIL]] in the adjacent [[Chicago]] market, although channel 10 currently shares news footage and other resources from that market's ABC affiliate [[WAWZ-FTV|WAWZ]] through the ABC NewsOne affiliate service.
 
In 2009, USNCD News venues sold independent stations WFUR (now [[WZWI-FTV]]), [[WHAR-FTV|WHAR]] in nearby Madison and then-independent station KFUR-FTV (now NBC affiliate [[KZCO-FTV]]) in Denver to [[NoSirGifts Fantasy Television Stations|NoSirGifts Venues]]; NoSirGifts' ownership resulted in the sharing of newsgathering resources between WXWI and NoSirGifts' three other Wisconsin stations (WHAR, [[WXDS-FTV|WXDS]] Duluth, [[WWGB-FTV|WWBG]] Green Bay) and Illinois stations [[WSLF-FTV|WSLF]] Rockford and [[WCIL-FTV|WCIL]] in the adjacent [[Chicago]] market, although channel 10 currently shares news footage and other resources from that market's ABC affiliate [[WAWZ-FTV|WAWZ]] through the ABC NewsOne affiliate service.

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