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Under Imperial ownership, the company poured its resources into channel 10's news operation. In 1958, WXWI became the second station in the country to introduce daily [[editorial]]s, and was also the first station in the country to run an hour-long news block, consisting of 45 minutes of local news (under the title ''Pulse'') combined with the then-15-minute [[wikipedia:ABC World News Tonight|network newscast]]. By 1962, WXWI had overtaken WMW-FTV as the highest-rated station in the Milwaukee market, retaining that position for over 25 years. This was largely because of the longevity of many of the station's personalities. For instance, Ray Leep was the station's weatherman from 1957 until his retirement in 1997, and Harold Smith was the station's main anchor from 1963 to 1991, spending most of that time doubling as its news director. Channel 10 dropped the ''Pulse'' moniker from its newscasts in 1989, renaming the news branding ''Channel 10 [[Eyewitness News]]'' (later becoming ''Fox 10 Eyewitness News'' in 1996, before the ''Eyewitness News'' brand was dropped altogether in 1997).
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Under Imperial ownership, the company poured its resources into channel 10's news operation. In 1958, WXWI became the second station in the country to introduce daily [[editorial]]s, and was also the first station in the country to run an hour-long news block, consisting of 45 minutes of local news (under the title ''Pulse'') combined with the then-15-minute [[wikipedia:ABC World News Tonight|network newscast]]. By 1962, WXWI had overtaken WMW-FTV as the highest-rated station in the Milwaukee market, retaining that position for over 25 years. This was largely because of the longevity of many of the station's personalities. For instance, Bill Leep was the station's weatherman from 1957 until his retirement in 1997, and Harold Smith was the station's main anchor from 1963 to 1991, spending most of that time doubling as its news director. Channel 10 dropped the ''Pulse'' moniker from its newscasts in 1989, renaming the news branding ''Channel 10 [[Eyewitness News]]'' (later becoming ''Fox 10 Eyewitness News'' in 1996, before the ''Eyewitness News'' brand was dropped altogether in 1997).
  
 
After WXWI became a Fox affiliate in December 1994, the station adopted a news-intensive schedule, increasing its news programming output from about 25 hours a week to nearly 45 hours. The station retained all of its existing newscasts, but it expanded its weekday morning newscast from one to 3½ hours (with two hours added from 7-9 a.m.) and extended the weeknight 4 and 5 p.m. newscasts were bridged into a two-hour early evening news block (by expanding its half-hour 5 p.m. newscast to one hour); and added an hour-long primetime newscast at 9 p.m. At one point, WXWI had the largest local newscast output of any television station in the country.
 
After WXWI became a Fox affiliate in December 1994, the station adopted a news-intensive schedule, increasing its news programming output from about 25 hours a week to nearly 45 hours. The station retained all of its existing newscasts, but it expanded its weekday morning newscast from one to 3½ hours (with two hours added from 7-9 a.m.) and extended the weeknight 4 and 5 p.m. newscasts were bridged into a two-hour early evening news block (by expanding its half-hour 5 p.m. newscast to one hour); and added an hour-long primetime newscast at 9 p.m. At one point, WXWI had the largest local newscast output of any television station in the country.
  
When the station rejoined ABC in September 2012, most existing newscasts as a Fox affiliate and produced for WZWI were retained, though  WXWI moved its 7:00 a.m., 5:30 p.m., and 9:00 p.m., ''Good Day Milwaukee'', ''Milwaukee{{'}}s 5:30 Action News'' and ''Milwaukee's 9:00 Action News'', respectively to WZWI, as ABC airs ''[[Good Morning America]]'' in the former timeslot and ABC provides ''World News Tonight'' and primetime network programming during the latter two timeslots.
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