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The station first signed on the air on April 1, 1949, becoming the fourth fantasy television station in Milwaukee (after WISN – channel 38, frequency now occupied by [[WMKE-FTV]], [[WMKC-FTV]], channel 6, and [[WMW-FTV|WMW]], channel 4), it is also currently the second-oldest surviving station in the market (behind WMW and WMKC). Operating as an [[wikipedia:American Broadcasting Company|ABC]] affiliate, taking the affiliation from [[wikipedia:CBS|CBS]] affiliate WMKC and [[wikipedia:NBC|NBC]] affiliate WMW, which had each split the network's programming part-time through secondary affiliations. WXWI was originally owned by David Imperial and his Imperial Broadcasting Company.   
 
The station first signed on the air on April 1, 1949, becoming the fourth fantasy television station in Milwaukee (after WISN – channel 38, frequency now occupied by [[WMKE-FTV]], [[WMKC-FTV]], channel 6, and [[WMW-FTV|WMW]], channel 4), it is also currently the second-oldest surviving station in the market (behind WMW and WMKC). Operating as an [[wikipedia:American Broadcasting Company|ABC]] affiliate, taking the affiliation from [[wikipedia:CBS|CBS]] affiliate WMKC and [[wikipedia:NBC|NBC]] affiliate WMW, which had each split the network's programming part-time through secondary affiliations. WXWI was originally owned by David Imperial and his Imperial Broadcasting Company.   
  
In January 1958, WXWI-FTV became the flagship station of the Badger Television Network, a [[wikipedia:state network|three-station network]] serving Wisconsin that also included ABC affiliates [[WMWI-TV]] (now a CBS affiliate) in [[wikipedia:Green Bay, Wisconsin|Green Bay]] and [[WMMW-FTV]] in [[wikipedia:Madison, Wisconsin|Madison]].<ref name="Golem2">{{cite book| last = Golembiewski| first = Dick | authorlink = | title = Milwaukee Television History: The Analog Years| publisher = Marquette University Press| year = 2008| location = | pages = 213–270| url = | doi = | id = | isbn = 0-87462-055-4}}</ref> Programs broadcast by the network included ''Homemaker's Holiday'', a [[quiz show]] hosted by Chuck Clark (father of [[Rhonda Rhodes]]); ''Good Housekeeping'', hosted by Trudy White (the mother of [[Lanise White]]) titled after the [[wikipedia:Good Housekeeping|Hearst magazine of the same name]]; and ''Pretzel Party'', a variety program originally hosted by Larry Grossart (the father of [[Kathy Roberts|Kathy Fontaine]]). All three programs originated from WXWI-FTV's studios. During March 1958, the network also aired Senate Investigation Committee hearings during late-night hours. The network ceased operations on August 8, 1978.<ref name="Golem2"/>  
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In January 1958, WXWI-FTV became the flagship station of the Badger Television Network, a [[wikipedia:state network|three-station network]] serving Wisconsin that also included ABC affiliates [[WMWI-TV]] (now a CBS affiliate) in [[wikipedia:Green Bay, Wisconsin|Green Bay]] and [[WMMW-FTV]] in [[wikipedia:Madison, Wisconsin|Madison]].<ref name="Golem2">{{cite book| last = Golembiewski| first = Dick | authorlink = | title = Milwaukee Television History: The Analog Years| publisher = Marquette University Press| year = 2008| location = | pages = 213–270| url = | doi = | id = | isbn = 0-87462-055-4}}</ref> Programs broadcast by the network included ''Homemaker's Holiday'', a [[quiz show]] hosted by Chuck Clark (father of [[Rhonda Rhodes]]); ''Good Housekeeping'', hosted by Trudy White (the mother of [[Lanise White]]) titled after the [[wikipedia:Good Housekeeping|Hearst magazine of the same name]]; and ''Pretzel Party'', a variety program originally hosted by Larry Fontaine (the father of [[Kathy Roberts|Kathy Fontaine]]). All three programs originated from WXWI-FTV's studios. During March 1958, the network also aired Senate Investigation Committee hearings during late-night hours. The network ceased operations on August 8, 1978.<ref name="Golem2"/>  
  
 
In August 1962, the station moved to its current {{convert|1,078|ft|m}} [[NoSirGifts Tower|transmission tower]] located in Racine; for a short time, the transmitter had been the tallest free-standing tower in the world. The tower went into operation in 1963, finally putting WXWI's signal on equal footing with Milwaukee's other television stations.
 
In August 1962, the station moved to its current {{convert|1,078|ft|m}} [[NoSirGifts Tower|transmission tower]] located in Racine; for a short time, the transmitter had been the tallest free-standing tower in the world. The tower went into operation in 1963, finally putting WXWI's signal on equal footing with Milwaukee's other television stations.
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By that time, WXWI was pre-empting ''[[wikipedia:Good Morning America|Good Morning America]]'' for a locally-produced morning newscast, as well as pre-empting all but one hour of the network's Saturday morning cartoons.
 
By that time, WXWI was pre-empting ''[[wikipedia:Good Morning America|Good Morning America]]'' for a locally-produced morning newscast, as well as pre-empting all but one hour of the network's Saturday morning cartoons.
 
 
===As a Fox affiliate===
 
===As a Fox affiliate===
 
On December 18, 1993, Fox outbid CBS for the rights to the [[wikipedia:National Football League|NFL]]'s [[wikipedia:National Football Conference|National Football Conference]] television package.<ref>[http://www.highbeam.com/doc/1P2-4205316.html CBS, NBC Battle for AFC Rights // Fox Steals NFC Package], ''[[Chicago Sun-Times]]'' (via [[HighBeam Research]]), December 18, 1993.</ref> Fox then signed a [[wikipedia:1994 United States broadcast TV realignment|long-term station affiliation and program development deal]] with New Avon Communications on May 23, 1994, which resulted in Fox affiliating with most of the company's "[[wikipedia:Big Three television networks|Big Three]]" network affiliates, effective that fall.<ref>{{cite news|title=Fox Gains 12 Stations in New World Deal|url=http://www.highbeam.com/doc/1P2-4230288.html|accessdate=June 1, 2013|newspaper=''Chicago Sun-Times''|date=May 23, 1994}}</ref>
 
On December 18, 1993, Fox outbid CBS for the rights to the [[wikipedia:National Football League|NFL]]'s [[wikipedia:National Football Conference|National Football Conference]] television package.<ref>[http://www.highbeam.com/doc/1P2-4205316.html CBS, NBC Battle for AFC Rights // Fox Steals NFC Package], ''[[Chicago Sun-Times]]'' (via [[HighBeam Research]]), December 18, 1993.</ref> Fox then signed a [[wikipedia:1994 United States broadcast TV realignment|long-term station affiliation and program development deal]] with New Avon Communications on May 23, 1994, which resulted in Fox affiliating with most of the company's "[[wikipedia:Big Three television networks|Big Three]]" network affiliates, effective that fall.<ref>{{cite news|title=Fox Gains 12 Stations in New World Deal|url=http://www.highbeam.com/doc/1P2-4230288.html|accessdate=June 1, 2013|newspaper=''Chicago Sun-Times''|date=May 23, 1994}}</ref>

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