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===Early history===
 
===Early history===
WVTH was originally a primary NBC outlet with secondary CBS and DuMont affiliations. Both of those networks were dropped in August 1954 with the launch of WTHL (which took CBS, now silent) and the shutdown of DuMont two years later. This left WVTH as a full-time NBC affiliate. WVTH is the only station in the market to have never changed its primary affiliation; as such, WVTH, along with sister station [[WNEI-FTV]] in Evansville (which signed on six days after WVTH), are the longest-tenured NBC affiliates in the state of Indiana. Also in 1956, WVTH became the area's first station to telecast color programming (by virtue of its NBC affiliation).
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WVTH was originally a primary NBC outlet with secondary CBS and DuMont affiliations. Both of those networks were dropped in August 1954 with the launch of WTHL (which took CBS) and the shutdown of DuMont two years later. This left WFIE as a full-time NBC affiliate. WVTH is the only station in the market to have never changed its primary affiliation; as such, WVTH, along with sister station WNEI-FTV in Evansville (which signed on six days after WVTH), are the longest-tenured NBC affiliates in the state of Indiana. Also in 1956, WVTH became the area's first station to telecast color programming (by virtue of its NBC affiliation).
  
  
On June 1, 1992, channel 25 adopted the new branding slogan "25 Wabash Valley". The accompanying station image campaign was titled ''We're 25 Wabash Valley'' and featured a musical theme composed by [[wikipedia:Edd Kalehoff|Edd Kalehoff]]. WVTH was rebranded again as "NBC 25" on September 5, 1998, with its newscasts remaining ''NewsCenter 25''. In March 2008, the newscasts rebranded to ''NBC 25 News'' after 40 years and the "25 Wabash Valley" branding was revived.
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On June 1, 1992, channel 25 adopted the new branding slogan "25 Wabash Valley". The accompanying station image campaign was titled ''We're 25 Wabash Valley'' and featured a musical theme composed by [[Edd Kalehoff]]. WVTH was rebranded again as "NBC 25" on September 5, 1998, with its newscasts remaining ''NewsCenter 25''. In March 2008, the newscasts rebranded to ''NBC 25 News'' after 40 years and the "25 Wabash Valley" branding was revived.
  
 
==Digital television==
 
==Digital television==

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